Campaign

ZEITGEIST - MEETUP.COM WEBSITE AIMS TO HELP LIKE-MINDED PEOPLE TO GET TOGETHER TO SOCIALISE

On the one hand, meetup.com could be about the most banal use of high technology you could wish to
imagine; on the other hand, it might just be what the internet was invented for (aside from music
downloads and porn, obviously).

Currently described in the US as 'the next eBay' (not least because one of the backers is the eBay
founder, Pierre Omidyar), meetup is a website that organises local gatherings for people of
similar mindsets or interests. Quit-smoking groups, Harry Potter fans, work-from-home mums, people
who like knitting - the site helps them get together in restaurants, shops and other meeting
places, which effectively fund the thing.

It's like Friends Reunited, except you're guaranteed to have something to say to the people you
meet here. Although it's not been going long, indications from the US are that this is going to be
huge. All human life is here. The site: meetup.com

The proposition: A free service that organises local gatherings about anything, anywhere

The people: More than 2,500 interest groups are already registered

The pedigree: Founded by Scott Heiferman (of iTraffic fame), backed by Pierre 'eBay' Omidyar